What Is A Funnel And Why Do I Need One For My Business?
A funnel is nothing new, but a revised concept when it comes to marketing on social media and the internet. Think of it as a way of leading a customer or prospect to a certain objective.
A digital funnel is hosted by a system that connects web pages that you have designed for a specific purpose. You can connect many different pages that will lead the customer to your website, a purchase, a subscriber, recruit, etc. Having a marketing funnel is very important for every business because the first page is a capture page that captures the email, phone number, and information needed to allow you to keep your prospect informed of new promotions, and to build a relationship over time through email, text, or messaging.
Without a funnel you have no way of knowing who your potential customers are that are viewing your website, or social media profiles. With a capture page you are able to give something of value in exchange for their information. If you do not have a funnel or capture page link on your social media profiles, you are missing out on the expansion of your business.
Here is an example of captures pages that lead through a funnel.
Most business owners source out their funnels to an agency. The going rate can range from $100 upwards of several thousand dollars per funnel. A good funnel will tell a story and lead your prospect through an experience such as a webinar, a presentation, or a demonstration, etc. By the time the prospect goes through the funnel they feel they know more about your company, understand more about your product to allow them to make a decision to subscribe or make a purchase.
I use funnels and I have tried many different services and tools. I review software and tools and earn affiliate income from the products and recommendations that I feature.
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