How a DIY Yogurt Company Started a Successful Business – Entrepreneur Spotlight
I created this website to inspire people to consider starting their own business and to help inspire entrepreneurs by providing information and sharing helpful tools that I have discovered that can excel their businesses to the next level.
Today, I would like to feature a company that I recently discovered that was founded by an entrepreneur that is currently based out of the Raleigh, N.C. area.
This business was started by Julie Feickert, owner of Cultures for Health, a company that empowers consumers to create their own foods. Julie had to make a decision once having her first child on going back to work or to find a way to start a side business to enable her to spend more time with her family. She had been researching natural food and making her own cultured and fermented foods from scratch, like yogurt and making her own bread. She found that it was not easy to locate starter cultures and that this information, a skill-set passed down for generations, was nearly a lost art. This inspired her to start a website where she would share instructional videos and sell supplies. This proved to be a very profitable business. This is a niche that most people know nothing about and a part of the fast-growing global probiotics industry projected to reach $37 billion by 2018. The key to starting a successful business is filling a need and helping solve problems for customers. Her business does this well. So many people have special dietary needs due to allergies, among other issues and are searching for foods that help keep them healthy and many of us are concerned about the safety of the ingredients in our foods.
Julie is a self-taught master of digital marketing and has built her company to employing over thirty people. After a visit to Raleigh in 2015, she decided to move her business from Sioux Falls, South Dakota to Morrisville, which is located around the RDU airport. She has been featured in many of the major magazines and her business has grown by leaps and bounds. Congratulations on your success and for helping our generation keep this lost art alive while helping people learn how to lead healthier lives.
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Check out what NPR had to say about below. Julie and Eric Feickert, their luck has been all about culture.
Source: DIY yogurt company gets boost from NPR